A. Overview

SECTION A OVERVIEW

 

Database to be uploaded late 2023

Currently (May 2024) delayed because of costs of accessing law

 

 

Legal systems in China: overview
by Xiuchao Yin, Dentons (law as at 1 October, 2022)

Chambers Advertising and Marketing 2022

China p. 119

 

ISSUES/ NEWS/ COMMENTARY

 

China Releases New Draft Regulations on Generative AI

Dezan Shira May 30, 2024

Shanghai Introduces New Guidelines for Cosmetic Advertising

Dezan Shira & associates March 28, 2024

Advertising in China 2023 - Label your advertisements

DLA Piper October 16, 2023

Q&A: online advertising in China. Buren Sept 29, 2023

Environmental marketing in China, Canada, France, Singapore and the UK
Gowling WLG/ Lex September 25, 2023

China’s New Internet Advertising Measures to Take Effect on 1 May 2023
Hogan Lovells/ Lex April 17, 20234

China New Internet Advertising Regulation-What Do You Need to Know

GALA/ Lex. March 27, 2023

Guideline on the Use of Absolute Terms in Commercial Advertisement
Oh-Ebashi LPC & Partners. March 17, 2023

SAMR Seeks Public Comments on Its Guidance for the Use of Superlative Adjectives in Advertising

GALA 8 December, 2022

China Issues Its First Guidelines on Celebrity Endorsements

GALA November 28, 2022

SAMR’s draft implementing rules for anti-competitive agreements, abusive conduct and IP rights

Freshfields Bruckhaus Deringer 11 August, 2022

 

IN SUM

 

 

 

SELF-REGULATION

 

 

LEGISLATION

 

Advertising Law of the People's Republic of China (2021 Amendment)

Article 8, Anti-Unfair Competition Law & Article 28, Advertising Law 

Food Advertising in China: “Do’s and Don’ts” From Recent Cases

GALA 27 October, 2022

 

CHANNEL RULES 

 

Data Privacy Compliance in China – A Time to Act

R&P China Lawyers. September 2023

 

 

 

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B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

SECTION C: ONLINE COMMERCIAL COMMUNICATIONS

 

 

Q&A: online advertising in China. Buren NV Sept 29, 2023

 

China New Internet Advertising Regulation-What Do You Need to Know

GALA/ Lex. March 27, 2023

4. Cookies & OBA

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links

Reduce