South Africa

To follow in full.

 

A. Overview

SECTION A OVERVIEW

 

CONTEXT

 

When we open a new country, and SA was opened late May 2022, we normally start with a few basics then flesh it out over time, so what you will see here for some weeks are those few basics.

 

The Self-Regulatory Organisation (SRO) is the Advertising Regulatory Board

(011) 593 3104    |    info@arb.org.za

Block 4, Albury Office Park,

1 Magalieszicht Road, Dunkeld West Johannesburg South Africa

 

SOME RECENT ISSUES/ NEWS

 

Health Dept on track to tighten food labelling and advertising November 18, 2022

ARB: The South African consumer is worried about money, vehicle ads; November 3, 2022

Parodies in advertising: Addressing the hippo in the room; Media and Entertainment Law news September 13, 2022. Commercial here 

Advertising Regulatory Board: a major development from ENSafrica/ Lexology; and here is ARB's April 2022 report of the case

In brief: prohibited and controlled advertising in South Africa. From Herbert Smith Freehills LLP/ Lex March 25, 2022

 

PRINCIPAL CODES 
(March 2021)

 

Introduction:

https://arb.org.za/codes.html

Preface:

https://arb.org.za/assets/preface-v2021.1rev.pdf

Section 1:

https://arb.org.za/assets/section-i-introduction-v2021.1.pdf

 

 

B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

4. Cookies & OBA

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links

Reduce