A. Overview

SECTION A OVERVIEW

 

In brief: prohibited and controlled advertising in Japan

Atsumi & Sakai/ Lex, March 25, 2022

 

Advertising & Marketing in Japan

Atsumi & Sakai/ Lex April 11, 2019

B. Content Rules

C. Channel Rules

1. TV/Radio/VOD

2. Cinema/Press/Outdoor

3. Online Commercial Communications

4. Cookies & OBA

5. Emails & SMS

6. Own Websites & SNS

7. Native Advertising

8. Telemarketing

9. Direct Postal Mail

10. Event Sponsorship/ Field Marketing

11. Sales Promotion

D. Advice & Clearance

E. Links

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