SECTION A OVERVIEW

IAP/ALMED Influencer Marketing review (IT) June 2025

IAP Annual Report 2024 (IT) June 2025

EU/ international news

EASA Policy Newsletter June 2025 Issues Minors, age verification, AI act, Green Claims Directive, ISO digital marketing standard, political advertising

EC, Shein dark practices. Slaughter & May 12/6/25 

Green Claims Directive news Politico 

June 23, 2025. Big wobble as Italy pulls 

Fears EU caves to US on tech rules 

Politico June 23, 2025

X Bans Hashtags in Promoted Posts

Social Media Today June 26, 2025

European issues

EU fines Apple €500M, Meta €200M 

Politico April 22, 2025

EU council approves 'stop-the-clock'

Macfarlane's April 24, 2025

EU consumer law plans Lewis Silkin 
Apr 9, 2025. Commissioner report here

GDPR for red tape bonfire within ‘weeks’

Politico April 3, 2025

Omnibus simplification package update

Hogan Lovells April 1, 2025

AGCM fines Gls 8mil for 'greenwashing' (IT)

Feb 4, 2025. MSN report here (EN)

European/ international issues

Von der Leyen bonfire of EU’s environmental red tape

Politico Europe. January 29, 2025

Trump orders US to leave WHO. BBC Jan 21, 2025

Zuckerberg urges Trump to stop EU fining US tech

Politico January 11, 2025

EU to re-open, merge CSRD, CS3D & Taxonomy 

REP Nov 20, 2024. Travers Smith here Jan 30, 2025

EC Guidelines on Prohibited AI Practices

Part I. CMS February 7, 2025

Open AI fined 15 mil (IT) Garante Dec 12, 2024

EU CSRD - Focus on The Recent Transposition in Italy
Squire Patton Boggs November 29, 2024

AGCOM extends deadline for Influencer Code of Conduct

IAP annual meeting November 7, 2024

AGCOM extends deadline for Influencer Code of Conduct
Orsingher Ortu September 30, 2024

LD No. 125 of Sept 6, 2024 implements Directive 2022/2464/EU (CSRD) 
Lexia September 11, 2024. Decree here (IT)

European/ international issues

Easa policy newsletter October 2024

ECJ '30 day' judgement Aldi pricing Sept 24, 2024

Google overturns 1.5 bil fine in EU ad case
AP News Sept 18, 2024. Haas here (FR) Oct 2

New ICC Code September 19, 2024

European/ international issues

Commission's call for evidence on DSA minors protection guidelines; closes 30th Sept 2024

EASA on the above and two calls for tender August 8, 2024

The influencer as commercial agent: ruling of Rome Court (IT)
Trevisan & Cuonzo/ Lex. June 4, 2024

European/ international issues 

A new path for Privacy Sandbox on the web July 22, 2024
Google re new third party cookie plans for Chrome. BBC here

The Empco Directive. Taylor Wessing June 27, 2024

Member States implement by March 27, 2026 to take effect by 27 September 2026

EU issues

Privacy Sandbox Update News and Updates

EDPB Opinion On Pay Or OK Consent Models By Large Online Platforms

Ambush marketing: what you need to know ahead of the European summer of sport
Taylor Wessing May 16, 2024
Council Influencer conclusions May 14, 2024

Agcom's age verification consultation

Orsingher April 24, 2024

EU

The Greenwashing Directive enters into force: transposition period begins
Liedekerke April 19, 2024

Prohibited and controlled advertising in Italy
Above from Jacobacci Avvocati March 12, 2024

And misleading practices same date and co. 

EU issues

EASA Policy newsletter March 2024

Topics Finance, influencer marketing, green claims 

Agreement reached on the EU Corporate Sustainability Due Diligence Directive

Clifford Chance March 28, 2024

EU issues

EC Influencer sweep results Feb 14, 2024

EDAA launches new solution to DSA ad transparency requirements Feb 17, 2024

EU issues

EASA Jan 2024 update on GDPR and Cookie Pledge

EASA Jan 2024 update on DSA and DMA 

EASA Jan 2024 update on Empowering Consumers for the Green Transition

EASA Jan 2024 update on AVMSD

AGCM proceedings V Meta/Instagram (IT) Nov 2023

IAP Influencer report (IT) November 2023

EU: EDAA Unveils New Advanced Advertising Transparency Programme

Important Garante case GALA October 6, 2023

Above re data retention indicates new stance from regulator

EU issues:

EASA update on CPC Influencer activity October 11, 2023

Green Glaims Directive update from EASA October 11, 2023

EU issues:

CJEU Landmark Data Protection Ruling for Online and Behavioural Advertising

William Fry/ Lex September 8, 2023

Proposal for a Directive of The European Parliament and of the Council on Consumer Credits

 In May 2023, IMCO published proposed CCD II on which provisional agreement has been reached. Plenary vote September 2023

Brand Safety and Influencer Marketing white paper 

Above from Flu; IAP contributed. July 2023 (IT)

Data protection complaints about the use of ChatGPT in Italy

Harting/ Lex June 19, 2023. See below

ChatGPT silenced by the Italian authorities. Ius Laboris/ Lex; April 6, 2023

Proposal for a Directive on Green Claims. March 22, 2023

European Commission press release on the above here 

E-commerce and new specific information requirements: Omnibus Directive implementation
CMS Italy/ Lex. March 21, 2023

Upcoming EU Rules on Green Claims. Covington and Burling LLP/ Lex January 23, 2023

The European Parliament Adopts New Sustainability Reporting Rules. Jones Day November 22, 2022 

Corporate Sustainability Reporting Directive (above) affects companies with 'substantial business activity in the EU.'

23/4/22. Big Tech companies to face new EU content rules. This is the news that the 'Trilogue' (consisting of representation from the European Commission, the Council of the European Union and the European Parliament) have reached agreement on the Digital Services Act, 'a landmark piece of legislation that aims to address illegal and harmful content by getting platforms to rapidly take it down.' The Council's press release is here

December 2021 EASA update on the progress of the Digital Services Act is here

December 2021 EASA update on Empowering the Consumer for the Green Transition. The EC has delayed the tabling of this initiative until 30 March 2022. Their ‘sweep’ results checking sustainability claims are here

December 2021 EASA update on the progress of the European Commission Beating Cancer Plan (BECA). The EC plan potentially impacts marketing/ advertising in both the Alcohol category and the Food and Beverages category 

Legislative Decree of 8 November 2021, no. 208 (IT) transposing Directive 2018/1808

The Italian Competition Authority Focuses Again on Social Media Advertising Practices. From GALA/Mondaq November 2021. This is a significant investigation that has in its sights TikTok and the makers of drops that allegedly change eye color semi-permanently. Issues are identification as advertising and the 'medical' claims and presentation such as references to the FDA and people in white coats carrying stethoscopes.  

The 'Technical round table on the protection of the rights of minors in the context of social networks, services and digital products online' has been established. The panel has the goal of identifying legislative technical measures aimed at protecting the rights of minors in the use of social networks, online services and web-connected digital products. More here (IT)

The Digital Services Act package

EASA's September 2021 update on the DSA here 

And on the Better Internet for Children Strategy (BIK strategy) here

And on environmental claims and the new consumer agenda here

 EU pages on the Farm to Fork strategy here

The EU’s Green Consumption Pledge Initiative focuses on 'non-food or mixed businesses with direct interaction with consumers'

 And complements the EU Code of Conduct for Responsible Food Business and Marketing Practices, in force July 2021 

EU issues: an update on the progress of the Digital Services Act is here, on the Farm to Fork strategy (see below) here, and on 'Green transition' here

Latest – and significant – news on the EU Farm to Fork strategy here; EU pages on the strategy here

……………………………

In the context of Europe’s ‘Beating Cancer Action Plan’, there will be some impact on self-regulation regarding HFSS food advertising, alcohol advertising and Audiovisual Media Service Directive (AVMDS) provisions on commercial communications, similar to the above ‘Farm to Fork’ implications. This relates to the new clauses introduced by the 2018/1808 Directive

The EU’s Green Consumption Pledge Initiative focuses on “non-food or mixed businesses with direct interaction with consumers”  and complements the EU Code of conduct for responsible business and marketing practices that will focus on the food sector. This is planned for June 2021

And the ‘green sweep’  - an EU review of websites that make environmental claims - finds that ‘in 42% of cases the claims were exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules. ‘Greenwashing' has increased as consumers increasingly seek to buy environmentally sound products.’

IAP announce 'The Board of Directors, in order to be compliant with the AVMS Directive, approved the new Regulation for commercial communication relating to food and beverages, to protect children and their proper nutrition.' The Regulation to which this point refers is here in Italian and here in English on the iAP website, otherwise downloaded here in English. Simultaneously, the IAP Code is amended under article 11 (children). The new Code is the 68th edition effective February 9th, 2021

FOOD: the EU's Farm to Fork strategy (EN) underlines that the Commission "will develop an EU Code of conduct for responsible business and marketing practice accompanied with a monitoring framework. The Code will be developed with all relevant stakeholders" in Q2 2021

The European Commission presented the Digital Services Act (DSA) that proposes a set of new EU wide rules for digital services, including on online advertising. According to the Commission, “the new framework will rebalance the rights and responsibilities of users, intermediary platforms, and public authorities and is based on European values - including the respect of human rights, freedom, democracy, equality and the rule of law”. The proposal is available here and press release here. The European Parliament and EU Member States will soon start discussing the proposal in the ordinary legislative procedure. In the first week of January, the EU Member States will meet in the margins of the Internal Market Working Party to discuss the proposal

Bureau Veritas, a leading player in in the field of testing, inspection and certification and IAP combine to ensure the accuracy of sustainability messages (IT)

ICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19

https://icas.global/icas-easa-and-conared-statement-on-the-importance-of-responsible-advertising-and-covid-19/

IAP has launched a new video campaign to promote transparency on social media